Canon Simplicity

An interactive, iPad-optimized microsite built for Canon Canada.
Client: Canon Canada
Responsibilities: Design, Information Architecture, Programming
Agency: New Angle Communications

Design that reflects concept

Canon Canada needed a microsite that showcased the results of a study, while reflecting the concept of "ease of use" at the same time. Most of the study was focused on a user interface (UI) platform called imageRUNNER ADVANCE, the most user-centric platform ever introduced by Canon. I built the site to reflect the simplicity and user-friendly experience of Canon's software platform.

Successful online marketing

Canon used the microsite for a very successful marketing initiative. There were tens of thousands of visits during the 3-month campaign, and more than 1000 per day. Specifically designed to be iPad-optimized, and 50% of the audience visited using their tablets.

Interactive for all devices

The microsite was built using HTML5, so it can be supported by all modern multimedia devices, and it includes video integration and downloadable PDF brochures. It's also bilingual, offering a complete French-language interface.