An e-commerce website built with the Expression Engine Content Management System.
Client: Monfitello
Responsibilities: Design, Information Architecture, Programming
Agency: New Angle Communications

A need to refocus

Intuition had an amazing product line, but they had fallen into a familiar trap: The site had grown too large, the navigation had become confusing, and the checkout process was awkward.

Easy content management

The site was built with a user-friendly content management system (CMS) called Expression Engine. The client is able to control the news, update "where to buy" locations, and manage orders.

A product-centric approach

By eliminating unnecessary features, and by adding engaging video and intense visuals, the site would provide a better user experience and generate more sales. We moved away from a website that tried to do everything, to a website with specific goals of educating the consumer, showcasing the wide range of products, and selling products online.

An easy checkout process

We reduced the checkout process by 75%. The previous 9-step process became a 3-step process, offering a smooth user experience and a higher likelihood of purchase.


Website traffic and leads have improved dramatically, and organic search traffic has increased, with top rankings for high-impact search terms. The new website clearly communicates the company’s branding of being a health-oriented beverage supplier, and they're selling more products online than ever before.